DELIBERATE & DATA-DRIVEN luxury STRATEGY

Luxury strategy is the discipline of understanding context before action and defining direction with precision, restraint, and long-term intent. Assumptions, variables, and context are critically evaluated and skillfully applied.

welcome to

BRAND
STRATEGY

Integrated, thoughtful strategy that bridges design and direction, shaping a clear path to attract and convert ideal clients with purpose and precision.

Luxury brand strategy is the disciplined articulation of meaning before form. It defines purpose, positioning, and perspective with care, ensuring that what a brand stands for, how it is perceived, and where it belongs in the market are aligned long before visual or verbal expression begins. Every choice, audience, narrative, differentiation, and value, is made to support a coherent and defensible point of view.

Luxury strategy is defined by durability. It is designed to withstand change, expansion, and scrutiny without losing clarity. A well-crafted strategy creates focus without limitation, while remaining anchored to what makes it essential and distinct.

Services

3 x Ideal Client Personas
Market Analysis
Competitive Analysis
Brand Position
Brand Story
Brand Values
Brand Vision
Brand Mission
Brand Culture Framework
Brand Strategy Guidelines
3 x Ideal Client Personas
Market Analysis
Competitive Analysis
Brand Position
Brand Story
Brand Values
Brand Vision
Brand Mission
Brand Culture Framework
Brand Strategy Guidelines

Packages

Services

BRAND
STRATEGY

Integrated, thoughtful strategy that bridges design and direction, shaping a clear path to attract and convert ideal clients with purpose and precision.

Luxury brand strategy is the disciplined articulation of meaning before form. It defines purpose, positioning, and perspective with care, ensuring that what a brand stands for, how it is perceived, and where it belongs in the market are aligned long before visual or verbal expression begins. Every choice, audience, narrative, differentiation, and value, is made to support a coherent and defensible point of view.

Luxury strategy is defined by durability. It is designed to withstand change, expansion, and scrutiny without losing clarity. A well-crafted strategy creates focus without limitation, while remaining anchored to what makes it essential and distinct.

Packages

The Essential Package

Select any five strategy services to receive 10% off your engagement's brand strategy hourly rate.

The Signature

Included with all Signature Brand Identity engagements, clients will be provided with the full suite of brand strategy services.

Packages

Services

DIGITAL
STRATEGY

Digital strategy brings structure and vision to how a brand shows up, transforming communication into a coherent, deliberate presence across platforms and touchpoints.

Luxury digital strategy is the orchestration of content, cadence, and channel with purpose. Social media, email marketing, and content ecosystems are not treated as isolated tactics, but as interconnected expressions of a single strategic narrative. Each platform is selected for its role, each message shaped by context, and each rhythm designed to build trust, recognition, and relevance rather than volume or noise.

Digital strategy is defined by impact and longevity, prioritizing consistency and meaning over trend. Systems are adapted as platforms evolve, ensuring that a brand’s voice, values, and intent remain unmistakable.

Services

Social Media Strategy
Social Media Content Planning
Email Marketing Strategy
Email Marketing Planning
Content Marketing Strategy
SE/AI Optimization

Packages

Services

DIGITAL
STRATEGY

Digital strategy brings structure and vision to how a brand shows up, transforming communication into a coherent, deliberate presence across platforms and touchpoints.

Luxury digital strategy is the orchestration of content, cadence, and channel with purpose. Social media, email marketing, and content ecosystems are not treated as isolated tactics, but as interconnected expressions of a single strategic narrative. Each platform is selected for its role, each message shaped by context, and each rhythm designed to build trust, recognition, and relevance rather than volume or noise.

Digital strategy is defined by impact and longevity, prioritizing consistency and meaning over trend. Systems are adapted as platforms evolve, ensuring that a brand’s voice, values, and intent remain unmistakable.

Packages

The Essential Package

Select any five strategy services to receive 10% off your engagement's digital strategy hourly rate.

The Signature

Select any ten graphic design services to receive 20% off your engagement's digital strategy hourly rate.

Packages

Services

Working with Curator Design & Marketing felt like a true partnership from start to finish.

The process was high-quality, iterative, and highly collaborative, with thoughtful responsiveness, and respectful guidance that led to better decisions and stronger end products. The final brand reflects my personality, goals, and vision perfectly and I was absolutely blown away when I saw the finished website. These assets gave me the confidence, clarity, and professional credibility I needed. Any business owner who wants their company represented in the best possible light would be making an excellent choice by working with Curator Design & Marketing.

The process was high-quality, iterative, and highly collaborative, with thoughtful responsiveness, and respectful guidance that led to better decisions and stronger end products. The final brand reflects my personality, goals, and vision perfectly and I was absolutely blown away when I saw the finished website. These assets gave me the confidence, clarity, and professional credibility I needed. Any business owner who wants their company represented in the best possible
light would be making an
excellent choice by working with Curator Design & Marketing.

- Luke -

The onboarding experience was magical.

Lauren created a playful space that invited me fully into my creativity, and I quickly learned that the unknown pieces were very welcome. Her communication and organization were exceptional, and I always felt supported throughout the process. The design process was like a beautiful waltz with a practiced partner — even though I stumbled along the way, Lauren expertly guided the dance and created a beautiful website. I cried when I saw my homepage, logo, brand colours, and fonts for the first time. It was an amazing experience to have my story reflected back to me through Lauren’s eyes and talent. The final result feels fluid, playful, and like an extension of my invitation to explore.

Lauren created a playful space that invited me fully into my creativity, and I quickly learned that the unknown pieces were very welcome. Her communication and organization were exceptional, and I always felt supported throughout the process. The design process was like a beautiful waltz with a practiced partner — even though I stumbled along the way, Lauren expertly guided the dance and created a beautiful website. I cried when I saw my homepage, logo, brand colours, and fonts for the first time. It was an amazing experience to have my story reflected back to me through Lauren’s eyes and talent. The final result feels fluid, playful, and like an extension of my invitation to explore.

- Lesley -

Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • 

Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • 

Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • 

Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • Based in Calgary, Alberta and Proudly Canadian • Web Design • Graphic Design • Marketing Strategy • Visual Branding • Copy Writing • Product Development • Email Design • Social Media Design • SEO • Image Curation • Website Auditing • 

BORN & RAISED IN Calgary, Alberta AND IS

our ceo & lead designer WAS

proudly

Canadian

proudly Canadian.

Lauren Killam draws creative inspiration from both her academic background and global experiences. With a foundation in applied mathematics and anthropology, she brings a thoughtful blend of analytical precision and cultural curiosity to every project. Having lived in the Middle East and California before returning to Calgary, Lauren infuses her work with a rich mix of perspectives that are grounded in strategy, guided by empathy, and always ready to challenge the status quo.

WE'LL WORK WELL                     IF YOU:

WE'LL WORK WELL
                    IF YOU:

together

Appreciate Collaboration

Communicate Respectfully

Value Clear Feedback

Enjoy Being Organized

Strive to Meet Important Deadlines

Are Committed to Excellence

get Design inspiration & business resources

explore The Archive

explore
The Archive

Think of our blog as your insider pass to our private catalogue. You'll find expert insights and inspired guidance on everything from web design and copywriting to marketing strategy and creative inspiration. It’s all beautifully curated to help your business grow with style.

platform comparison

hot off the press

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Our                         Things

Our

Things

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QUICK DISCLOSURE
Many of the sections listed below contain affiliate links for products and services that our CEO has used and loved for years. This simply means that we may receive a commission if you purchase something from this page. It won't cost you more (in fact, a lot of these programs actually include special offers that save you money) and it really helps us out. Plus, ya know, we were going to share it with you anyway!

website builder

showit

the drag and drop
platform of dreams.

Showit is the RH of web design platforms. So, if you want a truly exquisite website without the six figure budget and months spent writing endless custom code, look no further.

SUBSCRIPTIONS START AT $22 USD/MONTH, BILLED YEARLY. You get A free month and so does Curator.

photography

sweet ginger

capture the Moments Your Heart will treasure.

It is our great pleasure to introduce you to Virginia. We are so deeply enamoured with her work, you can safely assume that any recent photograph of our CEO or family is a Sweet Ginger creation. 

Investments vary by session type. you get a 15-minute mini session for $275 and WE get A $50 credit!

premium custom printing

Jukebox

the printer of dreams for Marketing Collateral

When you need materials to represent your brand in the analog world, trust Jukebox. Their proof system shows you exactly what your products will look like. #goodsurprisesonly

When you spend more than $50 on your order you get $25 off and we get a $25 credit.

Lead Magnets + More

BDOW!

the ultimate integrated conversion system

BDOW! gives you the best combination of features, flexibility, and pricing in the market. No coding required. Just everything you need to build high-converting experiences, connect your systems, and then launch, optimize, and grow.

send us an email to request discount info.

customer relationships

honeybook

Organize your business,
your way, all in one place.

HoneyBook is the software solution that has created the greatest freedom and ease in our business. We can focus on you because of its full suite of business management and client interaction tools.

SUBSCRIPTIONS START AT $16 USD/MONTH, BILLED YEARLY. You get 30% off your first year and we get up to $100.

Project management

Clickup

one (productivity) app
to replace them all.

What HoneyBook is to customer relationship management software, ClickUp is to project management software. We use ClickUp for lead magnet funnel strategies, and so much more.

Free plan available. I get $1.50 for free accounts and up to $20 per seat for paid accounts.

Digital workspace provider

Google

Everything, everywhere, oraganized all at once.

Curator relies on Google Workspace to keep our business balanced with a productive and functional home life. Calendars, email, business and client files; this is how we manage our daily flow.

ask your project's lead designer for a unique promo code to get 10% off your first year.

information security

Keeper

Essential security for your everything.

We've been using Keeper to protect family passwords and streamline our home admin for YEARS. So, when I began my web design career, using Keeper for my business was the easiest choice ever.

Personal Plans begin at $2.92 USD/month. you get 30% Off and I get $30.

Financial management

quickbooks

the world's leader in business accounting

I can faithfully say that this is the most powerful accounting software I've used. While it's true that I appreciate QB's extensive features, its the numerous native integrations I treasure most.

subscriptions start at $24 CAD/month. You get 50% off your first 6 months and i get $100 CAD.

Business banking

Venn

stress-free and low-fee small business banking

We believe this is the most user-friendly and cost-effective business banking account available in Canada today. Sign up online, get instant cards, earn cashback, and don't get shocked by fees.

get an enrolment bonus of $100 when you spend more than $10,000 with your new venn card.

legal protection

WebsitePolicies

Website-Policies

simple cookie consent and privacy compliance

Cookie
& privacy compliance

The role of user activity data in a company's marketing activities is governed by complex legal frameworks. Compliance is essential, and websitepolicies makes it easy to stay on top of requirements.

The role of user activity data in a company's marketing activities is governed by complex legal frameworks. Compliance is essential, and Website-policies makes it easy to stay on track.

WebsitePolicies.com has the best pricing available. Choose the subscription that's right for you.

legal protection

contract shop

like your bff is a lawyer, but better.

like your bff is
a lawyer, but better.

It's no understatement to say that legal protection is an absolute necessity for every person or entity with an online presence. Website T&Cs, client contracts; you name it, you need it.

contract templates vary by type. You get peace of mind (priceless) and i get 20% on each sale.

The

BUSINESS

We respectfully acknowledge that our work takes place on the traditional and ancestral lands of the Treaty 7 region in Southern Alberta. This includes the Blackfoot Confederacy, comprising the Siksika, Piikani, and Kainai Nations, as well as the Tsuut’ina Nation and the Stoney Nakoda Nations of Chiniki, Bearspaw, and Goodstoney. We also recognize that Calgary is home to the Otipemisiwak Métis Government of the Métis Nation within Alberta, Region 3.

We honour the enduring relationships that Indigenous Peoples have with this land,
and we recognize that this territory has been a place of gathering, livelihood,
and cultural connection for over 10,000 years.

We acknowledge the deep and ongoing impacts of colonization, including displacement,
cultural erasure, systemic injustices, and intergenerational trauma that continue to affect
First Nations, Inuit, and Métis communities today. We recognize that
these harms are not only historical, but present and ongoing.

As a business, we are committed to listening, learning, and taking meaningful steps toward reconciliation. We strive to approach our work with respect, humility, and a responsibility to contribute, however we can, to a more equitable and inclusive future.

We honour the enduring relationships that Indigenous Peoples have with this land,
and we recognize that this territory has been a place of gathering, livelihood,
and cultural connection for over 10,000 years.

We acknowledge the deep and ongoing impacts of colonization, including displacement, cultural erasure, systemic injustices, and intergenerational trauma that continue to affect
First Nations, Inuit, and Métis communities today. We recognize that these harms are not only historical, but present and ongoing.

As a business, we are committed to listening, learning, and taking meaningful steps toward reconciliation. We strive to approach our work with respect, humility, and a responsibility to contribute, however we can, to a more equitable and inclusive future.