Curator creates refined brand identities, custom websites, and complete end-to-end CRM systems for interior designers who want to be understood quickly, trusted deeply, and chosen by clients who are ready to invest.
Your experience begins with a thoughtful welcome that helps you feel grounded from the start. We outline what to expect, what we will need from you, and how the process will unfold, so you can move forward with clarity and confidence. This first step is designed to make the work feel calm, organized, and approachable. You will know where we are going, how we will communicate, and what role you will play as we begin shaping your brand, website, or broader client experience.
We take time to understand your business, your audience, your goals, and the vision behind your work. Through thoughtful questions, careful listening, and our Discovery Guides, we gather the details that make your brand distinct and meaningful. If your project does not include brand strategy or copywriting, our Discovery Guides help you clarify your voice, message, offers, audience, and priorities, so we can design from a place of insight, intention, and care.
Once we understand your goals, we develop a focused creative direction, including your positioning, messaging priorities, website structure, visual direction, and the larger experience you want your clients to have. For clients providing their own copy, our Craft Your Copy templates help you gather and organize your content before design begins. These resources provide a thoughtful structure, helping your message feel clear, complete, and easier to bring into the visual experience.
Your strategy begins to take visual and verbal form through a clear creative concept. We explore the direction that best reflects your goals, your audience, and the feeling you want people to have when they encounter your brand. This step gives you something beautiful and meaningful to respond to. Rather than sorting through scattered ideas, you are guided toward a focused creative path that feels polished, purposeful, and true to your vision.
With the direction approved, we bring your project to life through refined design, structured feedback, and a cohesive sense of flow. Depending on your scope, this may include your brand identity, website, business cards, onboarding documents, proposal templates, lead magnets, CRM automations, or other marketing collateral. Every piece is created to feel consistent, elevated, and useful in the day-to-day life of your business, supporting how your clients move through your process.
We walk you through the work with care, explaining the thinking behind key decisions and creating space for your perspective. Your feedback is welcomed and shaped through a clear process, so you feel involved without having to solve the any design challenges that you identify. This step strengthens the work, making it more personal and aligned. Together, we refine the details while keeping every decision rooted in strategy, clarity, and the audience you are trying to reach.
As your brand, website, collateral, and client relationship management systems come together, we prepare everything for a smooth release. This may include final design polish, website testing, file preparation, launch guidance, training, or support with the materials you will use after the project is complete. This step helps you feel ready to share your work with confidence. You will have the pieces, direction, and practical next steps you need to move forward with clarity and pride.
After launch, we help you carry your new brand, website, and supporting materials forward with confidence. This final step creates space for questions, refinements, handoff support, or guidance around how to use what we have created together. The afterglow is the moment where the work becomes part of your everyday business. You leave with a stronger presence, a clearer message, and a more polished experience to share with the people you are here to serve.
Your experience begins with a thoughtful welcome that helps you feel grounded from the start. We outline what to expect, what we will need from you, and how the process will unfold, so you can move forward with clarity and confidence. This first step is designed to make the work feel calm, organized, and approachable. You will know where we are going, how we will communicate, and what role you will play as we begin shaping your brand, website, or broader client experience.
We take time to understand your business, your audience, your goals, and the vision behind your work. Through thoughtful questions, careful listening, and our Discovery Guides, we gather the details that make your brand distinct and meaningful. If your project does not include brand strategy or copywriting, our Discovery Guides help you clarify your voice, message, offers, audience, and priorities, so we can design from a place of insight, intention, and care.
Once we understand your goals, we develop a focused creative direction, including your positioning, messaging priorities, website structure, visual direction, and the larger experience you want your clients to have. For clients providing their own copy, our Craft Your Copy templates help you gather and organize your content before design begins. These resources provide a thoughtful structure, helping your message feel clear, complete, and easier to bring into the visual experience.
Your strategy begins to take visual and verbal form through a clear creative concept. We explore the direction that best reflects your goals, your audience, and the feeling you want people to have when they encounter your brand. This step gives you something beautiful and meaningful to respond to. Rather than sorting through scattered ideas, you are guided toward a focused creative path that feels polished, purposeful, and true to your vision.
With the direction approved, we bring your project to life through refined design, structured feedback, and a cohesive sense of flow. Depending on your scope, this may include your brand identity, website, business cards, onboarding documents, proposal templates, lead magnets, CRM automations, or other marketing collateral. Every piece is created to feel consistent, elevated, and useful in the day-to-day life of your business, supporting how your clients move through your process.
We walk you through the work with care, explaining the thinking behind key decisions and creating space for your perspective. Your feedback is welcomed and shaped through a clear process, so you feel involved without having to solve the any design challenges that you identify. This step strengthens the work, making it more personal and aligned. Together, we refine the details while keeping every decision rooted in strategy, clarity, and the audience you are trying to reach.
As your brand, website, collateral, and client relationship management systems come together, we prepare everything for a smooth release. This may include final design polish, website testing, file preparation, launch guidance, training, or support with the materials you will use after the project is complete. This step helps you feel ready to share your work with confidence. You will have the pieces, direction, and practical next steps you need to move forward with clarity and pride.
After launch, we help you carry your new brand, website, and supporting materials forward with confidence. This final step creates space for questions, refinements, handoff support, or guidance around how to use what we have created together. The afterglow is the moment where the work becomes part of your everyday business. You leave with a stronger presence, a clearer message, and a more polished experience to share with the people you are here to serve.
Lauren Killam draws creative inspiration from both her academic background and global experiences. With a foundation in applied mathematics and anthropology, she brings a thoughtful blend of analytical precision and cultural curiosity to every project. Having lived in the Middle East and California before returning to Calgary, Lauren infuses her work with a rich mix of perspectives that are grounded in strategy, guided by empathy, and always ready to challenge the status quo.
Our
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QUICK DISCLOSURE
Many of the sections listed below contain affiliate links for products and services that our CEO has used and loved for years. This simply means that we may receive a commission if you purchase something from this page. It won't cost you more (in fact, a lot of these programs actually include special offers that save you money) and it really helps us out. Plus, ya know, we were going to share it with you anyway!
website builder
Showit is the RH of web design platforms. So, if you want a truly exquisite website without the six figure budget and months spent writing endless custom code, look no further.
photography
It is our great pleasure to introduce you to Virginia. We are so deeply enamoured with her work, you can safely assume that any recent photograph of our CEO or family is a Sweet Ginger creation.
premium custom printing
When you need materials to represent your brand in the analog world, trust Jukebox. Their proof system shows you exactly what your products will look like. #goodsurprisesonly
BDOW! gives you the best combination of features, flexibility, and pricing in the market. No coding required. Just everything you need to build high-converting experiences, connect your systems, and then launch, optimize, and grow.
HoneyBook is the software solution that has created the greatest freedom and ease in our business. We can focus on you because of its full suite of business management and client interaction tools.
What HoneyBook is to customer relationship management software, ClickUp is to project management software. We use ClickUp for lead magnet funnel strategies, and so much more.
Curator relies on Google Workspace to keep our business balanced with a productive and functional home life. Calendars, email, business and client files; this is how we manage our daily flow.
We've been using Keeper to protect family passwords and streamline our home admin for YEARS. So, when I began my web design career, using Keeper for my business was the easiest choice ever.
I can faithfully say that this is the most powerful accounting software I've used. While it's true that I appreciate QB's extensive features, its the numerous native integrations I treasure most.
We believe this is the most user-friendly and cost-effective business banking account available in Canada today. Sign up online, get instant cards, earn cashback, and don't get shocked by fees.
The role of user activity data in a company's marketing activities is governed by complex legal frameworks. Compliance is essential, and websitepolicies makes it easy to stay on top of requirements.
The role of user activity data in a company's marketing activities is governed by complex legal frameworks. Compliance is essential, and Website-policies makes it easy to stay on track.
It's no understatement to say that legal protection is an absolute necessity for every person or entity with an online presence. Website T&Cs, client contracts; you name it, you need it.
Disappointed? Send us a quick note to strike up a conversation or request an in-person chat. We can't wait to meet you!
Working with Curator Design & Marketing felt like a true partnership from start to finish.
The process was high-quality, iterative, and highly collaborative, with thoughtful responsiveness, and respectful guidance that led to better decisions and stronger end products. The final brand reflects my personality, goals, and vision perfectly and I was absolutely blown away when I saw the finished website. These assets gave me the confidence, clarity, and professional credibility I needed. Any business owner who wants their company represented in the best possible light would be making an excellent choice by working with Curator Design & Marketing.
The process was high-quality, iterative, and highly collaborative, with thoughtful responsiveness, and respectful guidance that led to better decisions and stronger end products. The final brand reflects my personality, goals, and vision perfectly and I was absolutely blown away when I saw the finished website. These assets gave me the confidence, clarity, and professional credibility I needed. Any business owner who wants their company represented in the best possible
light would be making an
excellent choice by working with Curator Design & Marketing.
- Luke -
The onboarding experience was magical.
Lauren created a playful space that invited me fully into my creativity, and I quickly learned that the unknown pieces were very welcome. Her communication and organization were exceptional, and I always felt supported throughout the process. The design process was like a beautiful waltz with a practiced partner — even though I stumbled along the way, Lauren expertly guided the dance and created a beautiful website. I cried when I saw my homepage, logo, brand colours, and fonts for the first time. It was an amazing experience to have my story reflected back to me through Lauren’s eyes and talent. The final result feels fluid, playful, and like an extension of my invitation to explore.
Lauren created a playful space that invited me fully into my creativity, and I quickly learned that the unknown pieces were very welcome. Her communication and organization were exceptional, and I always felt supported throughout the process. The design process was like a beautiful waltz with a practiced partner — even though I stumbled along the way, Lauren expertly guided the dance and created a beautiful website. I cried when I saw my homepage, logo, brand colours, and fonts for the first time. It was an amazing experience to have my story reflected back to me through Lauren’s eyes and talent. The final result feels fluid, playful, and like an extension of my invitation to explore.
- Lesley -